The North Face Shop in Shop

In this role, I managed the end-to-end design and installation of a shop-in-shop space for the clothing brand The North Face within John Lewis stores. Collaborating closely with both the North Face team and internal stakeholders, I ensured that every design element met brand guidelines while aligning seamlessly with John Lewis's aesthetic standards. My responsibilities included overseeing material selection and layout to maintain brand cohesion, and creating a cohesive and inviting space that reflects the values of both brands.